The student news site of Los Altos High School in Los Altos, California

The Talon

The student news site of Los Altos High School in Los Altos, California

The Talon

The student news site of Los Altos High School in Los Altos, California

The Talon

Super Bowl LVIII: It’s not about Taylor Swift. It’s about football!

Ben Liebenberg via NFL Instagram | Transformative Fair Use
An NFL Instagram post with the team Kansas City Chiefs tight end, Travis Kelce and singer Taylor Swift at the Super Bowl LVIII.

The National Football League (NFL) is one of the largest sports organizations worldwide. But in the past couple of years, it seems to have forgotten its main purpose entirely.

First, let’s talk stats: 123.4 million people tuned in across all platforms to watch Super Bowl LVIII, and 61,629 people arrived in person at the Allegiant Stadium in Las Vegas, making it the most-watched Super Bowl ever. That’s 8.3 million more viewers than last year’s Super Bowl.

This figure doesn’t tell us the reason for this drastic increase in viewers. Yet, for many, including myself, it’s the relationship between the Kansas City Chiefs tight end Travis Kelce and talented singer Taylor Swift.

It’s simple: As the NFL gives Taylor Swift more screen time, more people watch its games, resulting in an enormous revenue. Everyone is happy — except the football fans.

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The NFL has seized on this revenue opportunity with both hands, posting Taylor Swift nine times on its official Instagram account throughout the game. Furthermore, the camera pointed at her multiple times, seemingly showing her reaction to every successful play by the Chiefs.

I, along with many other football fans, don’t care about Taylor Swift’s reaction to every play. We just want to watch football. Let’s be real: There are already enough players, coaches and staff that deserve the spotlight.

Unbelievably, Taylor Swift has made 331.5 million dollars for the NFL, according to Front Office Sports, which is so frustrating to me because she has no connection to football — except through her boyfriend.

Additionally, the NFL plays for 18 weeks every year. Fans spend the entire year waiting for 18 weeks of pure football. The emotions that every football fan goes through while watching a game are incomprehensible to non-football fans.

That is exactly the problem. In recent years, those who control and influence the NFL aren’t those passionate football fans. It isn’t about the prolate spheroid-shaped ball anymore, it’s about how much revenue the League makes. We must remember that it shouldn’t be about money, not about stars: It’s about the love for the game.

Although Taylor Swift is undoubtedly and deservedly popular and successful on her own, her ongoing coverage at these games has nothing to do with the football field. Football fans like me are tired of seeing Taylor Swift’s over-coverage. The football stage is for the players, coaches and all those who are truly involved in the game. For me, it seems so disrespectful and unfair to those who put in the hard work into the game.

For instance, what would happen if it was the other way around? If a Taylor Swift concert had the same focus on Travis Kelce, wouldn’t her fans say he should take a step back because he is getting credit for something he isn’t part of?

Now, in all honesty, I don’t blame her as much as I blame the media and the NFL for allowing this to happen. We need to be reminded of the glory days when we could be entertained with pure football, not some shameless promotion.

To take away the credit and glory from the players who worked hard to get to that moment and give it to those who don’t deserve it just lowers the significance of the sport; yet, it doesn’t seem like the NFL is concerned about that.

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Adam Alfi
Adam Alfi, Staff Writer

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  • Traviskelcefan2 | Mar 11, 2024 at 1:12 pm

    Facts though