Materialism by Millenials

A guide to capturing the chic lifestyle of a Bay Area millennial. Modernity, minimalism, and crippling debt.

By Madison Woo, Noelle Hanson, and Francesca Fallow


Although known for their high-tech gadgets that confuse anyone over the age of 35, millennials’ newest obsession is something even your grandmother can understand: vinyl. Created in 1940 and thought to have left the technology and music scene by the 90s, according to Forbes, millennials have succeeded in bringing vinyl back with a billion dollar benchmark in sales. Obsessed with materialism and tangible music in an age of streaming and downloading, millennials have created a trend around something commonly thought of as ancient. It may cost two times than your Spotify subscription and take up more space than your Beats Pill, but being a trendy millennial is definitely a better use of your money than paying for college tuition.



What do bathroom floors, kitchen counters and the trendiest Macbook covers have in common? Marble! Obsessed with the word “aesthetic” and stylish prints, millennials have claimed this common design as their own, using it to cover every Apple product they own. Hopefully it will help millennials succeed in distracting others from the fact that they are busy watching Netflix instead of working on their English essay. Or maybe it’s a distraction from the fact that millennials these days have failed to learn the power of physical work due to large amounts of time spent on Youtube and Facebook. Either way, at least your teachers, friends and family have something “aesthetic” to look at as you bury your face in your computer screen.



Succulents — an easier way to garden. These hardy, low maintenance plants have become popular in the past years, contributing to the rising popularity of gardening, just without the need to water them as much as the simply potted plant. Some think that this trend stems from the symmetric arrangement of the plant. Many say they prefer the plant over children. Soon the pet rock will dominate the industry again because it won’t come with the added need for any water. You could say you’re doing your part to help with Earth’s overpopulation, but whatever it may be, make sure you’re keeping those plants healthy.

Photo by Francesca Fallow